Master viral content creation for TikTok and Xiaohongshu (XHS) to amplify your personal brand. This HRDC Social Media Content Creation program blends platform algorithms, trend-jacking strategies, and authentic storytelling to grow your influence while maintaining professionalism.

✔ Platform Deep Dives:

• TikTok: Hook formulas under 3 seconds + duet hacks

• Xiaohongshu: Aesthetic grids, keyword tagging, and “little red book” cultural norms

✔ Content Pillars: Educational, entertaining, and engagement-boosting formats

✔ Brand-Safe Creativity: Balancing personality with industry-appropriate content

✔ HRDC Claimable: Offset costs via HRD Corp levy

By the end of this program, participants will:

1. Script platform-optimized videos (TikTok’s rawness vs. XHS’s curated vibe).

2. Leverage trending audio/challenges without compromising professional image.

3. Analyze metrics to double down on high-performing content.

4. Navigate censorship/shadowban risks on both platforms.

• Entrepreneurs: Scaling businesses through personal branding

• Corporate Professionals: Building thought leadership (safely)

• Influencers: Transitioning to professional niches

• Job Seekers: Standing out to recruiters via creative profiles