TIB Consultancy

It all began with Sheryl’s good intention to return to her makeup and beauty roots. With an ambitious dream and a solid interest in personal styling, she detoured from her corporate life to seek a greater adventure in

her career path by getting certified as a professional makeup artist. Sheryl moved from a comfortable IT career at Sunway Group to the finance and insurance sector as a general insurance agent registered with the General Insurance Association of Malaysia (PIAM). In 2016, Sheryl successfully established an insurance agency in Shah Alam, becoming one of the co-founders of award-winning SNL Risk Management Sdn Bhd. She began offering professional makeup and image consulting services to personal and corporate clients. In the third year of her business, Sheryl went on to get certified in Professional Image & Styling Management to help more clients create an impactful presence. She expanded her services from consulting to training, building a dream team of trainers specialised in soft skills such as brand image transformation, corporate image building, and brand management as well as workshops on business etiquette, body language & behaviour, and personal image.

It all began with Sheryl’s good intention to return to her makeup and beauty roots. With an ambitious dream and a solid interest in personal styling, she detoured from her corporate life to seek a greater adventure in

her career path by getting certified as a professional makeup artist. Sheryl moved from a comfortable IT career at Sunway Group to the finance and insurance sector as a general insurance agent registered with the General Insurance Association of Malaysia (PIAM). In 2016, Sheryl successfully established an insurance agency in Shah Alam, becoming one of the co-founders of award-winning SNL Risk Management Sdn Bhd. She began offering professional makeup and image consulting services to personal and corporate clients. In the third year of her business, Sheryl went on to get certified in Professional Image & Styling Management to help more clients create an impactful presence. She expanded her services from consulting to training, building a dream team of trainers specialised in soft skills such as brand image transformation, corporate image building, and brand management as well as workshops on business etiquette, body language & behaviour, and personal image.

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About The Founder

Sheryl New is nothing less than impressive! She first began her career as an IT Service Delivery Management in Sunway Berhad where she learned the importance of communication between the IT team and other various business units within the Sunway Berhad Group.

Sheryl decided to move over to the insurance and finance industry as a general insurance agent. Soon, she became the co-founder of her own insurance agency, SNL Risk Management Sdn Bhd.

She always had a passion for the beauty industry, helping individuals feel and look their best by elevating their image. Sheryl quit the insurance industry and started her career as a professional makeup artist. She decided to upskill and applied for a certificate in Professional Image Management.

Through her years as an image consultant, she has worked with over 300 customers and received all great reviews. Her work lies on the foundation that one’s image is highlighting your true innate personality which gives you the power to dream and dare.